Social Report: USDG mentions increased 4x and engagements 8x after Robinhood Chain launch
How the social conversation on X around USDG changed in the roughly three months after it launched on Robinhood Chain, compared with the three months before.
Month by month
Volume
Potential impressions
Engagements
Monthly totals, Jan 1 – Sep 30, 2026 (Sprout Social, X). Hover over a chart to see exact numbers. Dashed line marks the Robinhood Chain launch.
Every metric, before and after
| Metric | Before | After | Change | In plain terms |
|---|---|---|---|---|
| Posts mentioning USDG | 11,399 | 50,606 | +344% |
4.4x as many posts |
| Potential impressions | 204.3M | 741.7M | +263% |
3.6x the potential reach |
| Total engagements | 56,658 | 468,516 | +727% |
8.3x the interactions |
| Replies | 9,150 | 80,198 | +776% |
8.8x |
| Likes | 39,752 | 312,384 | +686% |
7.9x |
| Shares | 7,756 | 75,934 | +879% |
9.8x — the biggest jump |
| Unique people talking | 3,488 | 21,765 | +524% |
6.2x as many voices |
What it means
Users engaged at a higher rate
Engagement grew about 8x while potential impressions grew about 3.6x, so engagements per potential impression more than doubled.
Shares grew nearly 10x
Each share puts USDG in front of that person's followers, helping USDG reach new audiences.
A much wider audience
About 18,000 more people posted about USDG. This is a broader conversation rather than the same accounts posting more.
The launch on Robinhood Chain helped make USDG a bigger part of the conversation.
These figures show what happened after the launch, not that the launch caused all of it. Other USDG news between July and October would also add to these numbers.